Sponsorships

Sponsoring Policy
2017 Sponsorships

Aware of its role in the society, CTT contributes to its development and enrichment in several areas of life in community, by means of a sponsorship policy based on the following strategic policies and guidelines:

Policies

  • Proactivity, definition of relevant projects for CTT;
  • Nationwide, to enable reaching a larger public;
  • Consistency, obtained by medium/long term projects;
  • Focus, through the allocation of resources to projects with more impact to the detriment of fragmented actions;
  • Incentive to own projects to enable optimizing CTT goals previously defined in this matter.

Strategic guidelines

Brand Goals

Stakeholders

Guidelines

Deepen brand integration in the society and daily life of the clients through the association to dynamic subjects and capable of attracting greater emotional attachment

Community
(youth)

Culture
Music
Entertainment

Proximity/ Interaction with the population to strengthen the public connection to the brand

Community

Culture
Music
Entertainment

Focus Social Responsibility and Environmental actions with important impact on the public enhancing the role of the brand in the society

Community
Clients

Sustainability

Integration of technology and innovation as recognized brand values

Business leveraging, by strengthening the integrated offer of CTT products and services

Clients

Technology and Innovation
Presence at fairs, exhibitions congresses

Tailored solutions to the new realities of individual and small business to position itself around the general idea of “facilitator brand of everyday life”

Clients
(individual and small enterprises)

 Technology and Innovation
Presence at fairs, exhibitions congresses

2017 Sponsorships

Culture/Entertainment

  • Kidzania Theme Park

  • Lisbon Games Week`16

  • The Serralves Foundation

  • Portuguese Foundation for Communications  

Sports

  • CTT Football Cup name sponsorship

  • Lisbon Half Marathon – “CTT Wheelchair Racing”

  • Portugal Half Marathon – “CTT Wheelchair Racing”

  • Women’s Race

  • Estoril Open

  • Rugby CDUL – Lisbon University Rugby Club

Others

  • Portuguese Association for the Development of Communications
  • “Imagens de Marca” Television program
  • “Marketeer” magazine – Conference sponsorship
  • “Human Resources” – Conference sponsorship
  • APAN - Conference sponsorship  

Sustainability

  • Terra dos Sonhos Charity

  • Refúgio Aboim Ascensão Charity organization

  • Fundraising through “Pirilampo Mágico” sales in CTT Stores – FENACERCI

  • EPIS – Entrepreneurs for Social Inclusion

  • “5ª Essência” charity

  • Salvador charity

  • Portuguese Association for the Fight Against Leukemia

  • “Quercus” environmental NGO – “A Tree for the Forrest” campaign

  • Lisbon Zoo – Iberian Lynx fostering

  • • aTTitude association

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